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Inside Fashion |
By Omenaa Boakye |
Stella McCartney to design 201.. |

Adidas sportswear has appointed McCartney as Creative Director for its Team GB ranges. The designer will oversee the creation of both the athlete kit and fan wear.
Adidas has designed and provided performance enhancing kits to Team GB since 1984 however, this is the first time in the history of the games that the team will see a top fashion designer work with the leading sports brand to design their competition wear.
On her new role as Creative Director, Stella McCartney commented, "As a British fashion designer it is an amazing, once in a lifetime opportunity to be Creative Director of Team GB as the hosting nation of the London 2012 Olympic Games."
Nick Craggs, Marketing Director for Adidas, said, “Adidas is bringing together the best British athletes performing at the Olympic and Paralympic Games with the best British designer and we are thrilled to have someone of Stella’s stature working with us in the run up to London 2012. This is the ultimate fusion of performance and style and we are delighted to further our relationship with Stella in this way.”