All International Life's content aims to be underpinned by psychological insight. After all, we haven't evolved much psychologically since our ancestors came down from the trees and began to walk the plains. Yet we are for instance expected to guide vehicles that are capable of moving at 100mph plus. Nothing in two million years odd of human history has prepared us for this, and yet we do it every day without thinking.

In addition to all that, we are bombarded with advertising and marketing messages all day long. We will be revealing the techniques that are used to manipulate consumer behaviour, why we love some brands so much and what makes a difference to our lives in the modern world.

In the last century and a half we have moved far away from our origins. Perhaps we are too comfortable, which is why we end up being unhappy even though we have everything. The latest thinking emphasises positive psychology, which is for everyone and is very healthy.

Our resident psychologists Dr Cecilia d'Felice, who won a Mind award for her work, and relationships expert Dehra Mitchell, will aim to guide you through modern life, giving it a positive spin and adding value to every day.

View the Introduction to Consumer Behaviour video: